The Peloton Brand Relaunch: New Identity, Membership Tiers and Peloton Gym

Key Points:

• Peloton has launched a brand relaunch with a new creative identity and updated membership tiers.
• The new creative identity includes an updated logo, new font, and a refreshed color palette.
• Peloton has introduced a new feature called Peloton Gym, which allows users to access various workout content outside of cycling.
• The updated membership tiers include a new “Peloton Digital” option, which offers access to the Peloton app and content without the need for the Peloton Bike or Tread.
• The relaunch comes as Peloton looks to expand its offerings beyond indoor cycling.

More Than Just Cycling

Peloton has been known for its popular indoor cycling classes, but the company is looking to expand its offerings beyond that with its latest brand relaunch. The relaunch includes a new creative identity with an updated logo, font, and color palette to modernize their brand. Additionally, they are introducing a new feature called Peloton Gym, which allows users to access various workout content outside of cycling. With Peloton Gym, users can now enjoy strength, yoga, cardio, meditation, and other types of workouts on the Peloton app or on-demand on their TV.

Updated Membership Tiers

Peloton has also updated its membership tiers with a new “Peloton Digital” option. This new membership tier offers access to the Peloton app and content without the need for the Peloton Bike or Tread. This means that users can now access Peloton’s extensive library of workouts, music, and other content at any time, anywhere, on any device.

A New Chapter for Peloton

With this relaunch, Peloton is signaling a new chapter in its growth and expansion. By offering more than just indoor cycling classes, Peloton is seeking to attract new customers and retain existing ones by providing more value and options. Overall, Peloton’s brand relaunch is a positive step forward for the company and its users.

Hot Take:

Peloton’s brand relaunch is a smart move for the company in today’s competitive fitness market. By adding more value to their product with new membership tiers, expanded workout options, and a refreshed brand identity, Peloton is demonstrating their commitment to meeting the evolving needs of their customers. The brand relaunch will undoubtedly help Peloton continue to grow and reach new heights in the fitness industry.

Original article:http://www.trendhunter.com/trends/peloton-gym