Sorority Rush at the University of Alabama: Then and Now

Introduction

Over two years ago the world was introduced to the ubiquitous rush process at the University of Alabama. Sorority rushing isn’t new, but the merging of southern tradition and social media created an event unlike any other. In 2021, sorority rush season at the University of Alabama once again enraptured viewers on TikTok as potential new members (called PNMs for short) offered a look into the glamorous, and at times cut-throat, world of sorority recruitment.

The 2019 RUSH

• Intense rush process
• Social media coverage by students went viral
• Criticism from some who question the lack of diversity in sororities
• Diversity discussion increased, but saw little actual change

The 2021 RUSH

• COVID-19 safety measures altered the rush process
• Sorority recruitment moved to virtual or “hybrid” format
• TikTok became a platform for PNMs to share their outfits and experiences
• Recruitment videos showcase the diversity of sororities

Hot take

No matter what side you fall on in the debate over sorority recruitment, there’s no denying that the world just can’t get enough of Alabama’s sorority recruitment process. It comes as no surprise that many find the whole ordeal entertaining. Nevertheless, this new look into sorority recruitment brings up important questions about the intersection of tradition and social progress. It’s clear that the conversation around sorority recruitment has changed, but whether or not that will translate into tangible change in the future remains to be seen.

Original article:https://trends.google.com/trends/trendingsearches/daily?geo=US#Bama%20Rush%20documentary